Blogger outreach is relationship marketing with an SEO goal: earn relevant, editorial links that drive real traffic and authority. In this post, you’ll get a clear, repeatable blogger outreach strategy, copy-ready email templates, a hands-free scaling plan, and a ready-to-paste Top Blogger Outreach Services section.
Why blogger outreach still matters
Links from relevant blogs do three things: they send referral visitors, signal topical authority to search engines, and expose your brand to niche audiences. Good outreach isn’t transactional — it’s editorial. That means you win when you make the editor’s job easier: give them a great story, data, or a finished draft they can publish.
The 6-step blogger outreach strategy
Follow these steps to run a program that scales without turning into chaos.
1) Define outcomes & priority KPIs
Pick 2 business-focused KPIs (examples: “referral signups” and “organic rank for target keyword”) and a time horizon (90 days, 6 months). This keeps outreach from becoming vanity link-chasing.
2) Build a prioritized prospect list
Score prospects quickly:
- Relevance: topical match (0–3)
- Editorial activity: recent posts (0–2)
- Audience quality: traffic/social engagement (0–3)
Sort and target the top 50–200 sites first.
3) Research & personalize
Read the site’s recent posts, note an editor/author name, and find their pitch guidelines. Personalize one specific sentence in every pitch — editors notice.
4) Pitch with clear value (not demands)
Offer a specific headline idea or a finished draft plus a concrete benefit (original data, unique case study, or graphic). Keep the pitch short and editor-friendly.
5) Deliver value & follow editorial rules
If they accept, deliver a ready-to-publish draft (700–1,500 words), custom image(s), and any author bio links they allow. Respect the site’s editorial rules.
6) Track, learn, scale
Record URLs, publish dates, referral metrics, and SEO movement. Double down on outreach types that bring conversions, not just links.
Outreach email templates & follow-ups
Subject ideas:
Quick idea for {Site} — {headline idea}{Name} — data-backed post for {SiteName}
Initial pitch:
Subject: Quick pitch for {SiteName} — {short headline idea}
Hi {FirstName},
Loved your {recent-post-title}. I’ve got a quick idea that would fit your audience: "{headline idea}". I can deliver a 900–1,200 word draft with an original example and one custom graphic — ready to publish.
If you prefer an outline first, I’ll send one right away.
Thanks for your time,
{Your name} — {one-line credibility: eg. “Content lead at {brand} / guest posts at {site1}”}
Follow-up cadence (3 emails)
Day 0 — initial pitch
Day 5–7 — short reminder + add one new micro-value (e.g., “I can include a case study from X”)
Day 12–14 — final note offering a draft (subject: “Can I send a draft?”)
Top 5 Blogger Outreach Services
1) InfinityRank
What they offer:
Managed guest-post campaigns (research → pitch → draft → publish), content creation/optimization, and campaign reporting. They position themselves as a single vendor who runs outreach + content + promotion.
Deliverables: Approved prospect list, ready-to-publish drafts (700–1,500 words), published URLs, monthly reporting (placements + basic referral metrics).
Estimated price & turnaround: Packages vary by niche and volume — typical turnaround is 4–12 weeks per campaign, depending on quality targets. (Ask for exact package pricing on their site.)
Best for: Small-to-mid businesses who want a single, managed partner for outreach and content.
Questions to ask:
Can you show 3 recent live placements in my niche?
Are links editorial/in-content or author-box/sponsored?
Do you provide replacement links for low-quality placements?
Pros / Cons: + One point of contact for content + outreach. + Helpful guides for scaling outreach. – Quality and cost vary by niche; always request live URLs first.
2) LinkBuilder.io
What they offer: White-hat manual prospecting and outreach with bespoke campaigns and reporting dashboards.
Deliverables: Prospect and approved-site lists, outreach logs, published URLs, campaign dashboard.
Estimated price & turnaround: Mid-to-enterprise pricing; expect setup within weeks and results over months.
Best for: Teams that want high-touch, manual outreach and are prepared for a medium-term investment.
3) Editorial.Link
What they offer: Curated, reputation-driven placements focused on editorial in-content links and brand safety.
Deliverables: Site vetting reports, curated placements, editorial drafts, and performance reporting.
Estimated price & turnaround: Mid–high pricing; placements are quality-first and may take 8–12+ weeks.
Best for: Brands prioritizing editorial fit and long-term authority.
4) FATJOE
What they offer: Editorial in-content links, guest posting, white-label delivery for agencies, and content add-ons (graphics, infographics).
Deliverables: Published link URLs, drafts (optional), and reporting.
Estimated price & turnaround: Tiered packages; typical turnaround 14–60 days depending on package.
Best for: Agencies and teams that need repeatable, quick placements.
5) OutreachMonks — editorial focus & education
What they offer: Editorial in-content link building plus educational resources and consulting.
Deliverables: Prospect lists, editorial placements, reporting, and campaign learnings.
Best for: Teams that want guidance on editorial link earning and a managed option.
Conclusion
Blogger outreach pays off when you treat it like relationship-building, not link-chasing — focus on relevance, quality, and clear value for the editor.
Start small, personalize every pitch, and scale with automation only after you prove the approach works.
Measure outcomes that matter (referrals and conversions), not just link count.
Do that consistently, and your outreach will turn guest posts into real traffic, authority, and business results.
FAQS
How long until I see SEO results from outreach?
Expect measurable traffic/authority movement in 2–6 months; rankings can take longer depending on competition and content quality.
Should I pay for sponsored posts?
If clearly disclosed and the publisher has real audience value, sponsored content can work. Prefer editorial, in-content links when possible.
How many outreach emails should I send?
Quality beats quantity. Start with 50–150 highly targeted pitches per campaign — personalized for the top 20–50.
What’s a safe link profile to aim for?
Diverse referring domains, natural anchor text, a mix of high-authority and niche-relevant sites, and editorial in-content links are ideal.
Can I automate outreach fully?
You can automate parts (follow-ups, templates). But manual personalization for top targets matters — automation without personalization yields low reply rates.
What’s the best metric to track?
Conversions from referral traffic (leads, signups) tied to the links you earned. Links are a means to business outcomes.
