Infinity Rank text logo in white
Book a Call

Press Release Services

Put your company news in front of the right audience.

Turn launches, funding, partnerships, research, and milestones into professionally written press releases built for distribution, discovery, and media visibility.

No fake SEO backlink promises. Clear news, professional distribution, and transparent reporting.
Become a White Label Partner
See What You Can Resell
  • Writing
  • Editorial review
  • Distribution
  • Tracking
Free strategy

Get your free link-building plan

  • Tell us about your site and we will send a custom strategy. No obligation.
  • We respect your privacy and will not send spam.

Trusted by 1,200+ growth teams that can't afford filler links

  • Professionally written
  • Editorially reviewed
  • Targeted distribution
  • Clear reporting

A press release is distribution. Not guaranteed earned coverage.

Most disappointment with press releases comes from buying the wrong promise. Here is the honest split.

Press release distribution can

  • Publish and distribute an announcement
  • Increase the visibility of company news
  • Create syndication and discovery
  • Generate referral opportunities
  • Put news into media workflows
  • Support branded search and discovery
  • Create something journalists can reference

It does not guarantee

  • Journalist-written coverage
  • A feature in a specific publication
  • Dofollow backlinks
  • Number one rankings
  • Journalist pickup
  • Traffic or sales
  • Digital PR results

Some news deserves distribution. Some doesn't.

01

Product launch

New software, service, product, or a major feature release.

02

Funding

Investment, funding rounds, or financial milestones.

03

Partnership

Significant business or technology partnerships.

04

Expansion

New markets, offices, or geographic expansion.

05

Research

Original studies, reports, or proprietary data.

06

Leadership

Meaningful executive appointments and hires.

07

Milestones

Major company achievements, certifications, or awards.

07

Events

Important conferences, launches, or public events.

Not sure it is newsworthy? We will tell you before recommending distribution.

Check My News Angle

Nothing is commissioned without your approval.

01

Story & angle

Work out what actually makes the announcement interesting to someone outside the company.

02

Writing & optimization

Headline, lead, body, quotes, supporting links, boilerplate, and a clear call to action.

03

Distribution

Choose geography, industry, and distribution scope around the audience that should see it.

04

Reporting

Track distribution, pickups and syndication, and whatever engagement data is available.

Which pages actually need authority.

Free strategy

Northwind launches automated compliance reporting for mid-market finance teams

New module cuts month-end reporting preparation from days to hours

AUSTIN, TX — March 4, 2026

Northwind today announced the launch of its automated compliance reporting module, built for finance teams managing multi-entity reporting requirements.

“Finance teams were spending the first week of every month rebuilding the same reports,” said Dana Reyes, Chief Product Officer at Northwind. “This removes that work entirely.”

About Northwind — Northwind builds financial operations software for mid-market companies.

Media contact supplied with each release.

Headline

One clear sentence a stranger can understand.

Subheadline

Optional context that adds the second most important fact.

Dateline

City, region, and release date.

Lead / 5Ws

Who, what, when, where, and why in the opening paragraph.

Supporting context

Background that makes the news make sense.

Executive quote

A human voice saying something worth quoting.

Feature pages

Specific problem and solution queries.

Integration pages

High-intent ecosystem searches.

Evidence & data

Numbers, research, or proof that supports the claim.

Relevant natural link

A contextual link to the relevant page, appropriately qualified.

Call to action

What the reader should do next.

Boilerplate

Standard company description.

Media contact

A real person a journalist can reach.

Multimedia

Images, logos, product shots, or video where they add value.

Built around audience, not outlet-count vanity.

Distribution scope depends on the announcement, geography, industry, and the network selected. A bigger number of syndicated sites is not a better outcome if none of them reach your buyers.

Geography

  • United States
  • United Kingdom
  • International
  • Regional and state-level

Industry

  • Technology
  • Business
  • Finance
  • Healthcare
  • Consumer
  • Vertical trade

Audience

  • Media
  • Industry publications
  • Consumers
  • Investors and stakeholders
  • Trade audiences

Where your announcement actually travels.

01

Your announcement

The raw news, in whatever shape it arrives.

02

Editorial review

Is this news, and who should care about it?

03

Release preparation

Writing, quotes, assets, formatting, and approval.

04

Distribution network

Submitted through the network and scope selected for the announcement.

05

Reporting

Where it went, what it did, and what to do next.

The network fans out to

  • News sites
  • Media systems
  • Industry channels
  • Search & discovery
What this diagram deliberately does not claim: a direct line from your release to a named journalist writing a feature. That is earned coverage, and it is never guaranteed by distribution.

Looking for a Custom Solution ?

Let’s tailor an SEO strategy just for you.
Book a Call

What press releases can, and cannot, do for SEO.

01

Discovery

Help search engines and audiences discover a clear, well-structured company announcement.

02

Brand signals

Create additional references to the brand, product, people, and entities involved in the news.

03

Earned opportunity

A journalist or blogger may discover the announcement and independently reference it in their own work.

Syndicated links are not the same as earned editorial backlinks.

Links inside distributed releases are frequently nofollow or sponsored, and search engines treat optimized links in mass-distributed releases as a link-spam signal when they are built to manipulate rankings. We do not recommend keyword-stuffed commercial anchors, and we do not sell press releases as guaranteed ranking links. If earned editorial links are the goal, that is Digital PR, and it is a different service.
Explore Digital PR

Six stages from news to reported results.

01

Qualify

Is there actual news here worth distributing?

02

Develop

Find the strongest angle and the right audience.

03

Write

Prepare the release, quotes, links, and assets.

04

Approve

You approve the final release before anything ships.

05

Distribute

Release through the selected channels and network scope.

06

Report

Publication and distribution results, plus next steps.

Everything needed to get the announcement out properly.

Strategy

  • News-angle review
  • Audience selection
  • Distribution scope
  • SEO and link guidance

Production

  • Professional writing
  • Editing
  • Formatting
  • Quotes and boilerplate
  • Multimedia prep

Distribution

  • Network submission
  • Geographic targeting
  • Industry targeting
  • Scheduling
  • Final QA

Reporting

  • Live URLs
  • Syndication report
  • Available engagement data
  • Recommendations
  • Next-step PR advice

Know where your news went.

Release published

  • Complete

Distribution completed

  • Complete

Online pickups

Reported

Release views

Reported

Link clicks

Reported

Referral sessions

Tracked

Earned mentions

Tracked

Field values shown as labels, not sample results. We only report metrics the distribution network actually provides for your release.

Press release vs Digital PR.

Deliverable

Press release

Digital PR

Primary job

Distribute news

Earn editorial attention

Requires news?

Yes

Usually story, data, or expertise

Syndication

Often

Not the primary objective

Journalist outreach

Limited, depends on scope

Core activity

Guaranteed distribution

Yes, within the selected scope

No

Guaranteed coverage

No

No

Main output

Distributed announcement

Earned mentions and coverage

Best for

Company news

Authority and media visibility

Need earned media instead of distribution?

Explore Digital PR

Pick the scope that matches sthe announcement.

Release review

You already have a release written.
  • Editorial review and rewrite
  • Optimization and formatting
  • Distribution planning
  • Scope recommendation
Review My Release
  • Recommended

Write + distribute

One announcement, handled end to end.
  • News-angle development
  • Full professional writing
  • Editorial preparation
  • Targeted distribution
  • Reporting
Plan My Release

Multi-release program

Companies with recurring announcements.
  • Editorial calendar
  • Multiple releases
  • Consistent messaging
  • Program-level reporting
Build My PR Calendar

Press release + Digital PR

Distribution plus separate earned-media outreach.
  • Everything in write and distribute
  • Story development
  • Journalist outreach
  • Earned coverage reporting
Build a Wider PR Campaign

It's the first agency where I could show our board exactly what we paid for and exactly what it moved. That alone was worth switching.

VP Marketing · Series B SaaS · Boston

It's the first agency where I could show our board exactly what we paid for and exactly what it moved. That alone was worth switching.

VP Marketing · Series B SaaS · Boston

It's the first agency where I could show our board exactly what we paid for and exactly what it moved. That alone was worth switching.

VP Marketing · Series B SaaS · Boston

Questions buyers actually ask.

It is link acquisition planned around the pages that influence software buying decisions: product, feature, integration, comparison, and alternative pages, supported by linkable assets that earn authority and pass it internally.
Yes. We develop the angle, write the headline, lead, body, quotes, and boilerplate, prepare assets, and send it to you for approval before anything is distributed. If you already have a draft, we can review and rework it instead.
Placement depends on the network, geography, industry, and scope selected for the announcement. We tell you the expected footprint before distribution and report the actual URLs afterwards.
No. Nobody credible can. Distribution guarantees that the release goes out through the selected network. It does not guarantee that any particular publication picks it up or writes about it.
Frequently not. Links inside distributed releases are commonly nofollow or marked as sponsored, and that is the correct treatment for paid placements. We plan links accordingly and never present them as earned editorial links.
It is not a ranking tactic. A release can support discovery and brand signals, and it can lead to genuine editorial coverage if a journalist picks the story up. Anyone selling press releases as a direct ranking lever is describing link spam.
No. Syndication means the release text was republished through the network. Coverage means a journalist independently chose to write about the story. They look similar in a report and are entirely different in value.
Typically a few business days from approved copy to live distribution, depending on scheduling and the network selected. Writing and approval usually take longer than distribution itself.
Always. Nothing is distributed without your written approval of the final copy, quotes, links, and assets.
Launches, funding, partnerships, expansion, original research, leadership appointments, milestones, and events. If the announcement does not clear that bar, we will tell you and suggest a better use of the budget.
Distribution pushes your announcement out through a network. Digital PR builds a story and pitches journalists directly to earn coverage and editorial links. Different job, different output, different measurement.
Live URLs, the syndication report, and whatever engagement data the network provides, such as views, link clicks, and pickups, plus referral sessions and any earned mentions we can attribute.

Related services.

Technical SEO Audit

Make sure search systems and AI can reach and parse what you publish.

Local SEO

Strengthen location-level authority and Map Pack presence.

Ling Building

Make the strongest assets more authoritative with editorially earned links.

White Label SEO

Deliver strategy and content under your agency’s brand.

Get a link plan before you spend anything.

Send your domain and your target pages. We’ll review your link gap, suggest a safe pace, and show you which publishers make sense for your niche.
Get My Free Link Plan
Book a Strategy Call