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Digital PR Services

Digital PR that earns attention, authority, and links.

Relevant media coverage, editorial backlinks, and brand mentions that build search authority and put you where buyers, journalists, and AI systems discover brands.
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Trusted by 1,200+ growth teams that can't afford filler links

Digital PR should build more than a list of links.

Coverage counts are easy to sell and easy to fake. Authority tied to the pages that make you money is the harder, more useful thing.

The model most teams have bought before

  • Chase domain rating above everything else
  • Mass-email journalists with one generic pitch
  • Count every mention as equal value
  • Launch random ideas hoping one goes viral
  • Ignore the pages that actually need authority
  • Report link quantity and nothing else
  • Disappear until the next campaign

How we run earned media

  • Start from the SEO and business objective
  • Identify where authority is actually missing
  • Find stories the brand can credibly own
  • Match each story to journalists on that beat
  • Earn editorial coverage, never buy it quietly
  • Connect coverage back to the search strategy
  • Measure links, mentions, rankings, and referral visibility

Four things a local campaign real moves

01

SEO strategy

Which pages, categories, and topics need authority to compete.

02

Research

What the audience and the media in your category actually care about.

03

Story development

What your brand can credibly say that no one else can.

01

Assets

Data, reports, expert insight, and visuals worth referencing.

02

Media outreach

Who should receive the story, and why it matters to them this week.

03

Authority building

Where the brand earned mentions and links, and what it moved.

Built for three kinds of visibility.

01

Search authority

Earn relevant editorial references that support organic authority for the pages carrying commercial weight.

02

Brand discovery

Get the brand into publications, roundups, comparisons, and the industry conversations buyers already read.

03

AI and search presence

Strengthen third-party signals that can support brand discovery across search and AI-driven environments. No platform guarantees anything here, and neither do we.

Different stories earn attention in different ways.

One universal PR tactic does not exist. We pick the format the story and the news cycle can actually carry.

Data-led PR

Original datasets, studies, surveys, indexes, and analysis journalists can cite.

Expert commentary

Founder and specialist perspectives tied to stories already moving in your industry.

Reactive PR

Fast, credible response to breaking news, new reports, trends, and events.

Newsjacking

A relevant brand perspective attached to a media cycle that is already running.

Research and reports

Deep resources that writers and industry sources return to over months, not days.

Creative link-earning assets

Tools, visualizations, statistics hubs, calculators, and interactive editorial pieces.

We do not start with journalists. We start with the gap.

Search gap

Which commercial topics and pages lack the authority to rank against the current top results.

Competitor gap

Which coverage your competitors are earning, and which publishers keep referencing them and not you.

Narrative gap

What expertise, data, opinion, or asset your brand could credibly own before anyone else claims it.
  • Strategy
  • Story
  • Media
  • Authority

Four things a local campaign real moves

01

Discover

Business goals, SEO priorities, competitors, backlink profile, and current media footprint.

02

Find opportunity

Authority gaps, journalist interests, live news cycles, available data, and expert angles.

03

Build story

Concept, methodology, narrative, and the supporting evidence that makes it reportable.

04

Create assets

Press materials, the report, a landing page, visuals, quotes, and the underlying data.

05

Pitch

Journalist research followed by personalized outreach. One story, many tailored angles.

06

Measure and extend

Coverage, links, mentions, referral traffic, search movement, and the next angle.

It's the first agency where I could show our board exactly what we paid for and exactly what it moved. That alone was worth switching.

VP Marketing · Series B SaaS · Boston

It's the first agency where I could show our board exactly what we paid for and exactly what it moved. That alone was worth switching.

VP Marketing · Series B SaaS · Boston

It's the first agency where I could show our board exactly what we paid for and exactly what it moved. That alone was worth switching.

VP Marketing · Series B SaaS · Boston

Human outreach. Relevant journalists. No spray and pray.

1

Story

2

Media mapping

3

Journalist qualification

4

Personalized pitch

5

Follow-up

6

Coverage

7

Relationship retained

Every journalist is qualified against

  • Topic relevance
  • Publication relevance
  • Story timing
  • Previous coverage
  • Journalist beat
  • Geographic fit
  • Recent journalist activity
  • Pitch angle fit
If a name fails the check, it does not get pitched. That is the whole rule.

Coverage quality matters more than logo collecting.

Does the publication and the surrounding context fit the brand?

Topical relevance

Is there a real editorial operation behind it?

Editorial legitimacy

Is this the reader you are trying to reach?

Audience fit

Does the site itself have a genuine search footprint?

Organic visibility

Is the mention or link meaningful inside the piece?

Context

Follow, nofollow, or sponsored, recorded transparently either way.

Link attributes

Could the placement bring qualified visits, not just a metric?

Traffic opportunity

Does the mention strengthen credibility with a buyer who reads it?

Brand value

Earned media means earned.

  • No guaranteed publication
  • No guaranteed journalist response
  • No guaranteed number of links from a named publisher

What we do control, completely

  • Research quality
  • Campaign development
  • Media targeting
  • Follow-up
  • Strategy
  • Asset quality
  • Outreach effort
  • Reporting

Digital PR next to the other ways to build links.

Digital PR

Earned editorial coverage through stories, data, and expertise.

Best for

Authority, brand, and high-end editorial links.

Manual link building

Targeted outreach around existing content and resources.

Best for

Consistent, relevant authority growth.

Guest posting

Contributed editorial content on relevant sites.

Best for

Controlled niche relevance.

Paid placement

A commercial relationship, disclosed properly.

Best for

Advertising and sponsorship goals.

Not sure which approach fits?

Build My Link Strategy

Coverage is nice. Impact is better.

One universal PR tactic does not exist. We pick the format the story and the news cycle can actually carry.

B2B SaaS

Data-led PR

Earned

42 referring domains

Authority

18 relevant editorial publications

Search impact

Commercial category visibility up

B2B SaaS

Data-led PR

Earned

42 referring domains

Authority

18 relevant editorial publications

Search impact

Commercial category visibility up

B2B SaaS

Data-led PR

Earned

42 referring domains

Authority

18 relevant editorial publications

Search impact

Commercial category visibility up

Read the full case studies

What one campaign looks like.

An illustrative build, not a client case study. It shows the shape of the work before you commit to it.

Cybersecurity SaaS

Client

Build authority around the data breach topic cluster.

Goal

No proprietary study existed for the specific incident type buyers search for.

Insight

Original analysis of a public breach dataset, cut by industry and company size.

Asset

A new trend journalists can report with named figures and a clear method.

Media angle

Cybersecurity, technology, and business journalists.

Targets

Earned coverage, unique referring domains, brand mentions, referral traffic, assisted ranking movement.

Measurement

Digital PR next to the other ways to build links.

Strategy

  • Backlink and media gap analysis
  • Competitor coverage analysis
  • Campaign roadmap
  • Target-topic mapping

Research and production

  • Ideation
  • Data sourcing
  • Research
  • Copy
  • Visual assets
  • Press materials

Outreach

  • Journalist research
  • Media list
  • Personalized pitching
  • Follow-ups
  • Reactive monitoring where scoped

Reporting

  • Live coverage tracker
  • Link status
  • Publication metrics
  • Referral visibility
  • Campaign insights
  • Next-step recommendations

Built around your PR maturity.

SaaS and B2B

Expertise, proprietary data, research, and category authority around commercial pages.

Competitor gap

Product trends, seasonal stories, and consumer research that trade and lifestyle press will run.

Search gap

Expert commentary and research where credibility is the product.

Competitor gap

White-label research and outreach support where scope and capacity allow.

Local SEO from $300 a month, per location.

Every plan starts the same way: we build your keyword database and audit the site in month one, then work the plan every month after. The plans differ in how much ground we cover.

Digital PR Strategy Audit

Teams that need a roadmap before spending on campaigns.
  • Authority gap analysis
  • Competitor coverage
  • Media landscape
  • Campaign concepts
  • 90-day roadmap
Scope My PR Audit

Campaign Sprint

One focused story, run end to end.
  • Concept
  • Research
  • Asset
  • Media strategy
  • Outreach
  • Reporting
Plan a Campaign
  • Recommended

Always-On Digital PR

Brands that need a continuous story pipeline.
  • Monthly story pipeline
  • Proactive outreach
  • Reactive opportunities
  • Expert commentary
  • Ongoing media relationships
  • Reporting and iteration
Build My PR Program

Digital PR + Link Authority

The combined program most clients end up on.
  • Digital PR
  • Manual link building
  • Commercial page authority strategy
  • Content and link asset support
  • Integrated backlink reporting
Build My Authority Plan

PR thinking. SEO discipline.

Search-led

Every campaign starts from an authority opportunity, not from a media wish list.

Small by design

Your campaign gets focused human oversight from the person who built it.

Relevance first

We are not chasing publication logos that have nothing to do with your business.

Transparent reporting

Earned links, mentions, context, attributes, and outcomes. All of it, always.
“They killed our first campaign idea because the data would not hold up. The second one landed in four trade titles and a national.”

Dana K.

CMO · Fintech

“The gap analysis was worth the engagement on its own. We finally knew which pages the coverage needed to support.”

Naomi C.

Head of Growth · B2B SaaS

“No promises about Forbes. Just a story journalists actually wanted, and a report I could hand to the board.”

Ravi P.

Marketing Director · Ecommerce

Questions buyers actually ask.

Digital PR is earning editorial coverage, mentions, and links by giving journalists something genuinely worth reporting: original data, expert perspective, research, or a timely angle. It is a media discipline run against search and business objectives.
Editorial coverage on relevant, legitimate publications builds authority signals around the topics and pages you need to compete on. It also creates brand mentions and referral paths that pure link acquisition rarely produces.
No. Link building is targeted outreach around content and resources you already own. Digital PR creates something newsworthy first, then earns coverage. Most programs benefit from both, which is why we offer them combined.
No. Earned media means earned. We guarantee the research, strategy, asset quality, targeting, outreach effort, follow-up, and reporting. Anyone guaranteeing a named publication is selling placements, not PR.
Publications that are relevant to your topic and audience, run a real editorial operation, and have genuine search visibility. Trade and industry titles often outperform national press for commercial outcomes.
A campaign sprint typically runs six to ten weeks from kickoff to coverage, depending on asset complexity. Reactive work moves in days. Always-on programs build compounding results across quarters.
We report it honestly, diagnose why, and adjust. Usually it is angle, timing, or media fit. On always-on programs, that learning goes straight into the next story rather than into a spin exercise.
It helps, but no. We can build studies from public datasets, run original surveys, or lead with expert commentary and reactive angles if data is not available.
It can contribute. Third-party mentions across trusted sources are part of how brands and entities get described across the web. Outcomes depend on systems we do not control, so we report signals rather than promise placements.
Yes, frequently. We slot in as the earned-media and authority layer, share target lists, and align on messaging so nothing gets double-pitched.
Coverage and link volume, publication relevance and quality, brand mentions, referral visibility, and movement on the commercial pages the campaign was designed to support.

Related services.

Technical SEO Audit

Make sure search systems and AI can reach and parse what you publish.

Local SEO

Strengthen location-level authority and Map Pack presence.

SaaS Link Building

Route earned authority to the commercial pages that drive pipeline.

White Label SEO

Deliver strategy and content under your agency’s brand.

Get a link plan before you spend anything.

Send your domain and your target pages. We’ll review your link gap, suggest a safe pace, and show you which publishers make sense for your niche.
Get My Free Link Plan
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